Leida Willing

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Leida WillingLeida Willing

Leida Willing is a Pistoia based Country manager Italy & Spain at Joolz a Milk Design Brand.

Joolz is a fast-growing Dutch company from Amsterdam (founded in 2004) that designs and manufactures ergonomic pushchairs and accessories. Their stylish and comfortable pushchairs¬†are designed around the needs of the human body of both parent and child. It is with good reason, that the Joolz Geo was awarded the “Best of the Best” Red Dot Design Award in 2015. Joolz’s¬†goal is to inspire young families to live a positive life; from pregnancy to the first day at school. They call this Positive Design. This is reflected in their ergonomic products, re-usable packaging, the Joolz Birth Forest, the partners with whom they work and the steps we take in the area of sustainability. Currently, Joolz is available in 25 countries in Europe, Asia and Australia.

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